The Startup Creator's Guide to Strategic Marketing That Drives DevelopmentAre you a startup creator struggling to get traction for your new item or company? Do you have an outstanding technology yet are puzzled why people aren't oppressing your door to buy it? If this appears familiar, you need to concentrate on strategic advertising, not simply yo… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over just how the acquiring trip is now completely fragmented and the way that community building can help online marketers retake control of the discovery as we… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths regarding contemporary B2B advertising and marketing. We discuss how the buying journey is now totally fragmented as well as the way that neighborhood structure can aid marketing experts retake contro… Read More